Colibri

I developed a comprehensive 6-month digital marketing strategy for the launch of Colibri smart glasses. The campaign used a structured 5-step approach, incorporating business model analysis, SWOT assessment, and brand activation strategies, with a focus on social media marketing and influencer partnerships.

To drive engagement, I integrated AR showcase experiences in major Belgian cities like Antwerp and Brussels, allowing customers to interact with the product in innovative ways. This multi-channel approach combined digital reach with physical activations to generate buzz and drive adoption during the critical launch phase.